About us

There is a big group of excited and
dedicated people behind the scenes

The who, what,
where, why & how

behind Bullseye

With the introduction of Bullseye Packaging over 10 years ago, we have proven to fill a need in our region and in our industry and continue to grow each year as a result. Starting from a single operation BC, Bullseye Packaging has grown to two facilities and continues to consistently out-perform and successfully service the marketplace.

The who

Leadership

Bullseye Leadership: Stephen Peters, President
Leader - Trainer - Facilitator. 20+ years of experience. A passion for finding ways to add value & efficiencies to client operations & projects. Confident in the brilliance of his leadership team, he works primarily behind the scenes & enjoys living in the Okanagan Valley with his large family.

Stephen Peters

President

Bullseye Leadership: Eira Braun-Labossiere, Customer Care Leader
Passionate about creating best customer experiences in the co-packing industry since 2002, has worked from every Western province & Ontario; now thriving in Alberta with her fun husband and their 2 big houndy dogs. Loves writing, board games & nature. And chocolate!

Eira Braun-Labossiere

Customer Care Leader

Bullseye Leadership: Adrian Houser, Director of Operations
In the co-packing industry for 13 years - focus on alcohol and non-alcohol beverages, and consumer goods. Moved to Calgary from BC to support the Calgary operations. Happily married with 4 young children. Free time? Family first! Then maybe a nature walk or some reading.

Adrian Houser

Director of Operations

Bullseye on the ground: Team Calgary,
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Team Calgary

Bullseye on the ground: Team Chilliwack,
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Team Chilliwack

Bullseye on the ground: Team Support,
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Team Support

Bullseye on the ground: Team Logistics,
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Team Logistics

The what

At Bullseye, our job is to help you meet your marketing needs. We believe that in an ever-changing economy, a specialized co-packer provides the competitive edge a company needs to compete aggressively, efficiently, and immediately to the market demands and changes in the level of competition. When investing significant capital, floor space, or human resources is not an appropriate option for a company, they can easily turn to a co-packer that is not in the business to compete with them.

We have the equipment, expertise, and human resources available to handle complex pack formats, or specialty packaging needed to make an impact in the market. Bullseye Packaging Services Inc. is the solution to the gap in Western Canada's ability to address the demand for variety packs, off-shelf merchandisers, and custom pack formats.

Bullseye handles complex pack formats
Bullsey employee packing a custom pack format
Bullseye packign employee working in one of their warehouses in Western Canada
One ofBullseyes warehouses in British Columbia or Alberta that serve clients across the country

The where

We are in both British Columbia and Alberta, and can easily service Western Canada. In fact, we have clients across the country and south of the border. We have been meticulous in obtaining licensing and permits that will help us support a wide variety of industries, allowing us to store and handle multiple types of product so we can put together any variety pack, specialty pack or point-of-purchase display that you need.

Both of our locations have the ability to handle products containing alcohol with our Excise License, allowing us to keep alcoholic products on hand and assemble any type of variety or specialty packs that you require. In addition, we also can handle and store any sealed or pre-packaged food products with our Food Handling Permit.

Other licenses include AGLC License, NHP Site License, NSF Food Safety Annual Audit (for Costco Co-Packing), and we follow all GMP guidelines. 

The why

While working with an international manufacturer as a buyer, Stephen facilitated many of the co-packing activities needed to support the company's growth - he traveled across North America in search of co-packers that could support projects effectively.

There was obvious support in Eastern Canada and the U.S.A., but an evident gap in Western Canada for a professional co-packer. Stephen Peters had the vision to fill this gap and support manufacturers with the assembly of specialty packaging and custom product launches.

There is another level to this - sustainability. At Bullseye Packaging Services we realize the effects manufacturing and packaging can have on our Earth's environment. With this in mind, Bullseye Packaging Services takes every effort to re-use or recycle all packaging materials. As technology and science continue to advance we are continually searching for more effective ways to help our environment.

Stephen Peters, founder of Bullseye Packaging
An example of a Bullseye packaging service that focuses on environmental sustainability
Bullsey Packaging is commited to exceed client expectations
An example of Bullseyes inherent level of quality assurance

The how

Quality Assurance

Bullseye Packaging is committed to meet and exceed your expectations on every project. We work with you to define what success means - and how it can be measured - for your specific product and packaging needs.

Bullseye Packaging works within your project timelines, production schedules, and procurement needs. We provide comprehensive package traceability and report on each project in a proactive manner throughout the duration of production. There is an inherent level of quality assurance that you can rely on when you work with Bullseye Packaging.