News & Tips

Frequently asked questions

You may think you know, or maybe not.
Let us explain.


A Variety Pack or Mix Pack is the culmination of various products, often from within the same category, into a smaller package for the consumer to experience. For example a variety pack of silk scarves from all over the world in a vast selection of colours.

Primary co-packing is packaging that works directly with the contents of the product. For example, a company that is a primary co-packer for a winery would be the one doing the liquid filling of the bottles from the barrels.

Secondary co-packing is the transition from finished product to being ready for delivery. This can be variety packs of your favourite items or simply having your product compiled in a bulk format for your customers’ needs.


As the name implies, floorstand displays sit on the floor and typically stand 4-5 feet high.  Shelves or hooks hold out the product for sale.

These displays are hung at the end of an aisle but still facing the row you were just shopping.  Think of a floorstand without a base that is raised to eye level and hung there.

Don’t confuse End Caps with Side Kicks because while an end cap too is set up at the end of an aisle, essentially it IS the end of the aisle.

A shortened way to say “corrugate prepack displays”. These displays are “pre-packed” so they are assembled, loaded with product and then are slid into a corrugate shipping cartons. Their purpose is to make set up at store level much easier.

We all know that PDQ stands for Pretty Darn Quick, and that describes how fast it is to set up these displays that sit on a counter or a shelf. In store set up typically requires the stock keeper to tear at perforated lines to remove the top and convert it into the display’s header.


Bundle wrapping is similar to wrapping up leftovers to send home with a guest. Except the plastic film is thicker and more opaque than most plastic wrap that you would use in the home, and it is used to encase a tray full of product. This provides a secure, clean and protective way to prepare our clients' products to be ready for delivery with consistency and stability every single time.

As it relates to bundle wrapping, the term refers to a feature on a tray that has been shrink wrapped in bundle film. The characteristic of this shrinkwrapping is that two opposite ends of the tray have rounded open areas making it convenient to grab in that spot to carry it. The rounded openings are said to resemble a “bullseye” or are even sometimes referred to as “bullet holes”.

Taking product in one count and converting it to another count. For instance, perhaps your product is manufactured and shipped as 12 packs, but Costco wants to sell it in a 24 pack. We can help you convert it to the right format.


Re-packing in the co-packers world means for us to take say 12 face creams and “re-pack” them into a container to be delivered to the retailer as 6 face creams. This makes distribution more simple and accessible for you to deliver effectively to your clients needs.

Swag Bags or Goody Bags are given away as free items to conference or meeting attendees. These bags or boxes typically contain branded items (like pens, memory sticks, product samples, etc.) from conference sponsors who wish to advertise their company’s services or goods. Clients send us all the materials and products for Bullseye to fill or kit these as specified.

Kitting is the act of placing several items into a box. This can be anywhere from two to 20 or more individual items, with or without custom printed boxes and filling material. Examples: experience boxes for on-line conference attendees, corporate gifting for employees or customers, components for do-it-yourself kits, and more. It can even mean collation of informational/presentation binders for corporate uses. The Bullseye’s production line expertise ensures quick and accurate packing for almost any type of kitting or collation.


Pick and pack is typically associated with fulfillment services. Various products are stored at our facility. Incoming orders prompt us to select (pick) the items from client’s stock correlating with the work order, and load (pack) the items into an appropriately sized box and attach the shipping label to go. For consumer orders this means custom picked items per box. For wholesale orders, this typically means numerous cartons as-is are pulled from stock and carefully palletized for shipping.

Fulfillment relates to picking or selecting items from an inventory to fill an order. Bullseye fulfills B2B and B2C orders on behalf of clients.

Inventory is made up of the goods and materials used to produce the finished product. Bullseye’s focus is on quick turnaround so typically we hold very little inventory in our warehouse. However, we do provide weekly inventory reports for clients with unused/leftover product so they always up to date on what and how much of their product remains at our warehouse.


This could refer to anything you want attached to your product to capture your target audience’s attention and encourage them to buy. (i.e. coupon, gift with purchase, etc.)

Coupons are a great purchase incentive and can be attached to your product by adhesive, elastic, a die-cut hole, neck tag, etc.

GWP is an acronym for “Gift With Purchase”. It is an add-on to an existing product. Two examples could be a miniature freebie attached to the product for purchase, or the product purchase may make a consumer eligible to receive an item from a dump bin display.