News & Tips


These little words can trip you up.
Let's break it down.



Consumer Packaged Goods.  Everyday items used regularly by consumers that need regular replacement. This can be food, beverage, household goods, health and beauty products, and more. Of interest to note, the purchase and shipping of CPGs through e-commerce over traditional brick and mortar stores is growing in popularity.


Dump Bins

A large bin made of corrugate where product is held in bulk. Consumers reach in to shop an item from the bin.



Fulfillment relates to picking or selecting items from an inventory to fill an order. Bullseye fulfills B2B and B2C orders on behalf of clients.

Fill and Seal

Typically associated with primary co-packing, a co-packer fills packaging with product and then seals it via heat sealing or some other method. Bullseye performs this activity with shelf-stable items not classified for human consumption.



Good Manufacturing Practices. These practices are guidelines as mandated by Health Canada. For co-packing facilities such as Bullseye the practices relate to ensuring proper standards and practices for storage, handling and distribution for natural health products and food and beverages are met.


GWP is an acronym for “Gift With Purchase”. It is an add-on to an existing product. Two examples could be a miniature freebie attached to the product for purchase, or the product purchase may make a consumer eligible to receive an item from a dump bin display.



Inventory is made up of the goods and materials used to produce the finished product. Bullseye’s focus is on quick turnaround so typically we hold very little inventory in our warehouse. However, we do provide weekly inventory reports for clients with unused/leftover product so they always up to date on what and how much of their product remains at our warehouse.



the acronym for Natural Health Products According to Health Canada, natural health products (NHPs) are defined as: Probiotics, Herbal remedies, Vitamins and Minerals, Homeopathic Medicines, Traditional Medicines (such as traditional Chinese medicines), and other products like amino acids and essential fatty acids. Many everyday consumer products, like certain toothpastes, antiperspirants, shampoos, facial products and mouthwashes are also classified as natural health products in Canada.

NHP Site License

Granted by the Natural and Non-prescription Health Products Directorate (NNHPD) to those Canadian facilities that submit an application. The facilities must meet “specific labelling and packaging requirements”... “good manufacturing practices must be followed, and proper safety and efficacy evidence must be provided.” Bullseye holds an NHP Site License and can assemble retail packs and label shelf stable NHP products.



Point Of Purchase displays is a catch-all term synonymous with in-store displays.


We all know that PDQ stands for Pretty Darn Quick, and that describes how fast it is to set up these displays that sit on a counter or a shelf. In store set up typically requires the stock keeper (? term) to tear at perforated lines to remove the top and convert it into the display’s header.


Swag Bags

Swag Bags or Goody Bags are given away as free items to conference or meeting attendees. These bags or boxes typically contain branded items (like pens, memory sticks, product samples, etc.) from conference sponsors who wish to advertise their company’s services or goods. Clients send us all the materials and products for Bullseye to fill or kit these as specified.


Simply stated, SOPs are Standard Operating Procedures. They set the standard for how activities are performed to achieve quality, safety, and consistency. For instance, Bullseye follows its own set of SOPs that meet Good Manufacturing Practises guidelines as the GMPs relate to the kind of work we perform.