Beer? Water? What about Hallowe’en candy or scarves? Tea, gum, socks, and yes, even reusable face masks. Variety packs combine two or more consumer packaged goods into one selling unit.
Why Bother Selling as a Variety Pack?
You have your product on the shelves and maybe sales are steady but you’re not seeing the growth you wish for. What is another way you can promote your product?
Awareness of Product Line - If you have multiple SKUs of a product, selling a sample of each kind will bring awareness to your product line. Take, for instance, a variety pack of water. As a consumer, perhaps you have always bought the watermelon flavour. But when you saw the four-piece variety pack on that pallet display, you were excited to learn there are three other flavours you could try.
Launching Something New - Another way to utilize the variety pack selling tactic is by making it part of your new SKU launch! You can combine your usual flavours or styles but feature the new addition to the product line. From the consumer’s perspective, there is less trial risk in buying something new within a multi-pack for trial; it may very well convince them to purchase more.
Have you considered selling your product as a variety pack? What better way to showcase your product line or introduce new SKUs?
At Bullseye, we've got over a decade of variety pack experience. Contact Bullseye today for your free quote.