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CO-PACKERS GET PHYSICAL WITH THE ATHLETIC APPAREL MARKET

Eira Braun-Labossiere June 01, 2022

Photo by Anastase Maragos on Unsplash
Photo by Anastase Maragos on Unsplash

An article in Storebrands.com recently reported on how Future Market Insights (FMI) has identified significant current and continued growth in the athletic apparel market.  

What are the motivators for this increased demand in consumer behaviour? Workouts for enhanced physiques are trending, the older set seek out healthy outlets and the general population follow goals towards healthy living after enduring years of Covid.  

In particular, sweatshirts and tank tops are forecasted for the largest growth rate of all within gym clothing.  

What does this have to do with co-packing? A good co-packer/re-packer offers flexibility in supporting general merchandise activities.  Taking advantage of a co-packer’s efficient production line process, the apparel industry can outsource the pre-tagging of apparel before it hits store shelves.  Co-packers can also sort out sizes or pick and pack large wholesale orders on demand.  Special promotional custom kit builds can be turned around quickly by the re-packer too.

These types of services require fast and reliable work that the manufacturer may not always be willing to perform or capable of performing due to time or space constraints.  This is where your secondary co-packer can make all the difference in getting apparel orders prepared and ready for delivery to market.

At Bullseye, our efficient assembly line services are second-to-none. Contact Bullseye today for a free quote.