Holiday season is the theme for Q4! Familiar holidays like Thanksgiving – Hallowe’en – Hanukkah - Christmas – New Years are all about special foods for many North Americans.
There is a ton of competition in this category so how do you appeal to your potential customers? First you need to be noticed so that you have a shot at being first pick. Then you need to win over your customer as their best choice.
Marketing teams know that in a brick-and-mortar retail store, you capture a shopper’s attention by getting product off the shelf and into displays. There are so many styles to choose from or even invent, but three basic themes you need to take into consideration are the physical structure of the display, eye-catching informative graphics and interruptive positioning.
POSITION
While cruising the aisles, strategically placed corrugate displays literally get in the path of the shopper, forcing them to take note of the display contents. Think of pallet displays and floor stands that get in your path, living right in the aisle, like this display for Vega.
STRUCTURE
Fun, clever design reflective of the brand, benefits and seasonality of your product will capture the consumer and draw them in to closer examination. Don’t miss the bus on inventive structural design!
GRAPHICS
Graphic design is the beacon for your brand and product message. It should show benefits of the product. For instance, is it is reliable for being high end? Or does it offer a competitive price point? In this example, the product is “super soft” giving “all-day moisture” for the lips.
These examples illustrate the effectiveness of store displays and how they can benefit the bottom line of your sales.
Send Bullseye Packaging Services your display materials and your product. We will construct them efficiently and with great care into your retail-ready store displays.