Success Stories » Sleeman Brewing

The Opportunity

Years ago, Sleeman was processing their own variety packs in-house, with support from a local co-packer for heavy demand periods.  They experienced the frustration and inefficiencies many of our clients face with this production model and were looking for a better way.

We presented our services in BC as a solution to both their in-house and outsourcing quality and serviced concerns.  Within a short time of working with us, all of their variety packing production was transferred to our BC operation.  We have been working with Sleeman successfully since 2009.

In 2012, they seived an opportunity to save on transportation costs by having the Alberta and Prairie volumes co-packed in Calgary.  They began experiencing similar quality and service issues that they had formerly lived through before our partnership.  They asked us to set up an operation in Calgary, AB and continue to service their needs from their.

Since early 2013, we have regained all of the Western Canadian production with Sleeman and have been successful and smooth through the transition.  We now have a warehouse in Chilliwack, BC and Calgary, AB to service all variety packing needs on a consistent and reliable basis.

Sleeman 12 Bottle

Sleeman 12 Bottle

The Results

The transition from processing variety packs in-house to Bullseye was very smooth.  We ran a trial truckload to confirm all the reporting systems were in place effectively and then we were ready to process their products on a regular basis.  

Based on our quality and service, we began processing all variety packs for Western Canada very soon after we began.

We focus on pack format specifications, artwork, case seal, product mix, and lot traceability so that Sleeman can focus on delivering the product to retail stores efficiently and consistently.

We work with the planning department to schedule needs on a priority basis and ensure the market is always flush with pruduct when it needs to be there.

Services Provided

  • 12 bottle and can formats (Carton)
  • 15 bottle and can formats (Carton)
  • 18 can format (Carton)
  • 36 can format (Carton)
  • 24 can format (Carton and Tray with Printed or Clear Shrink Film)
  • On-Pack, specialty projects and recovery projects as needed.

Client Testimonial

"We have been so pleased to work with Bullseye Packaging and they have been an integral part of the success of mixed beer packs!
They have provided an exceptional level of customer service with a keen eye for quality. They have welcomed all our rush requests and have been more than accommodating to the complexities in our supply chain."

Lauralee Legge
Inventory Planner
Sleeman Breweries Ltd


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